Family Roots · 1977 · Kashmir
Rooted in Kashmir. Grown through generations.
We are farmers before we are sellers.
KASHMIRCART began with land, seasons and a family that knew them. Our online store came much later — a way of carrying Kashmir outward to homes across India, without leaving the fields behind.
Photograph from the KASHMIRCART website
Chapter I · The fields
Before the store, there were fields.
Morning in Kashmir doesn't announce itself. It arrives as light — pale and unhurried — sliding down the mountains until it finds the first furrow. Long before that light reaches a screen, it reaches a field.
KASHMIRCART grew out of that world. Our family's roots in agriculture go back to 1977: to a way of life measured in sowing and harvest, in weather read from a doorway, in knowledge learned by working beside people who worked the land before you.
Before there was a website, there were fields. Before there were orders, there were harvests. The store came later — as a way of carrying Kashmir outward, not of leaving the land behind.
“Before there was a store, there was a connection to the land.”
Chapter II · The heart of it
We are farmers before we are sellers.
It is the first question we ask of a product, and the last thing we'd want you to take on trust: where did this grow, in which season, and whose hands handled it?
Being farm-rooted isn't a slogan on a label. It's a way of looking. We come from harvests, so we know what patience looks like in a crop, why a season can't be hurried, and why one good field doesn't make a good year. That is the eye we bring to everything we offer.
It does not mean every product here was grown on our own land. Kashmir's produce is far wider than any one family's fields, and we would rather tell you so plainly. This is how we think about it:
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Shelf I
Grown by our family
Crops cultivated by our family or our business. Where this is the case, we say so and speak from first-hand knowledge of the land and the season.
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Shelf II
Sourced from Kashmiri growers & makers
Many products come from farmers, orchardists, beekeepers and artisans across Kashmir. We choose them as people who understand the work — and we describe them as sourced, not as farmed by us.
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Shelf III
Sourced from other regions
Some products in our wider range come from outside Kashmir. When that is so, we will not present them as Kashmiri-grown.
Curious about one particular product? Ask our team — we'll tell you what we know.
We don't just sell Kashmiri products, we farm them.
From our fields to your home. From our family to yours.
A page from the field notebook
Chapter III · The seasons
Every season teaches patience. Every harvest tells a story.
In Kashmir the calendar is written on the land. Blossom, green, gold and snow — each season asks something different of the people who farm and the families who wait for what it brings. Scroll, and watch the sun cross the valley.
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Sonth · Spring
Blossom & first furrows
Orchards flower, snow loosens its hold on the slopes and fields are turned for the year. Wild forest harvests, like gucchi morels, belong to this thaw.
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Grishim · Summer
Green valley & high pastures
Long light, green fields and mountain meadows in flower. Bees work the high blooms, and the fruit trees quietly grow towards autumn.
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Harud · Autumn
The great gathering
Walnuts fall in the orchards and the saffron crocus opens in the fields for a few short weeks. The year's longest waiting ends in its busiest days.
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Wand · Winter
Snow, kangri & stored harvests
Fields rest under snow. Families draw close to a kangri, and what was gathered in autumn — nuts, dried fruit, tea — carries the household through the cold.
Autumn spotlight · One harvest among many
When the crocus opens
Late in autumn, purple crocus flowers rise from the fields and, for a short season, the mornings belong to the harvest. Traditionally the flowers are picked by hand in the early hours; each carries just three crimson stigmas, which are separated and dried. Those threads are saffron.
It is one of Kashmir's most celebrated crops — and only one of the stories on our shelves. Walnuts, almonds, honey, kahwa and wild morels each have a season of their own.
Chapter IV · Through generations
Some stories are written in books. Ours is written in the soil.
From family fields to an online store: four marks on a long road.
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Chapter one
1977 — Our roots
The agricultural beginnings of our family. A life organised around land, seasons and the patient knowledge of how to work with both.
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Chapter two
2013 — A company takes shape
The family's work was formalised as a company, registered under CIN U74994JK2013PTC004004.
Year as shown in the CIN; see Register of Identity below.
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Chapter three
2016 — The online journey
We began bringing Kashmiri products to customers through the internet: a new road from the valley to people who might never walk its fields.
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Chapter four
Today — From Kashmir to homes across India
A growing digital business that still answers to its roots: from our fields, our growers and our heritage, to a kitchen shelf you might never have thought of as connected to Kashmir.
Chapter V · The collection
More than products. A part of Kashmir.
A little piece of Kashmir, carried from our roots to your home. These are a few of the shelves you will find in our store — each opens to its live page, with current details and pack sizes.
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Plate A
Kashmiri Saffron
Crocus sativus stigma threads — the autumn crop Kashmir is known for around the world.
View Kashmiri saffron -
Plate B
Mamra Almonds
Short, curved kernels prized for a rich, sweet flavour — a favourite of Kashmiri kitchens.
View Mamra almond kernels -
Plate C
Walnut Kernels
From the walnut trees that line Kashmir's orchards — kernels you can taste the autumn in.
View Kashmiri walnut kernels -
Plate D
Pecan Nuts
Seasonal pecan halves — softer and sweeter than walnut, offered as the season allows.
View royal pecan nuts -
Plate E
Kashmiri Honey
Black Pahadi honey: dark, mountain-sourced and malty, with a character quite unlike everyday honey.
View Black Pahadi honey -
Plate F
Kahwa
The cup of welcome: green tea with cardamom, cinnamon, almond and saffron, brewed the Kashmiri way.
View Kashmiri kahwa -
Plate G
Gucchi & Regional Produce
Wild Himalayan morels — a rare treasure of the forest floor, dried for the kitchen shelf.
View Gucchi morel mushrooms -
Plate H
Skincare & Ayurveda
Traditional-wellness skincare, including Raya Ayurveda creams and oils inspired by Kashmiri botanicals.
Browse skin care
Chapter VI · The journey
From the land to your home.
Five steps between a place and a parcel. The exact route varies by product — a honey jar and a pouch of saffron don't travel the same way — but the questions we ask along it stay the same.
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Land & origin
Every product starts somewhere specific: a field, an orchard, a mountain pasture, a workshop. Knowing the place comes first.
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Growers & makers
Some products are grown by our family; many come from Kashmiri growers and makers; a few from other regions. We keep these apart in how we speak about them.
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Selection
Produce is looked over by people who know it — its grade, condition and season — using whatever matters for that particular product.
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Packing
Items are packed for the journey with the care their nature calls for — different products, different handling.
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Your home
The parcel travels to customers across India. If a question comes up along the way, it goes to a real team.
What this means
- Process, sourcing and handling differ between categories — we don't pretend one route fits every product.
- We tell you whether something is grown by us, sourced from Kashmiri growers and makers, or sourced elsewhere.
- Questions about a specific product are welcome — we'll share what we know.
What we don't claim
- We don't claim that every product is farmed directly by us.
- We don't promise farm-to-door traceability for every item, or organic certification as a blanket statement.
- Where a product page mentions testing, a certification or an origin protection, that statement belongs to that product page — not to everything we sell.
Chapter VII · The people
The people behind the story.
Behind every item is work that rarely shows in a product photograph: the walking, bending, sorting, drying, weighing and wrapping. It takes knowledge that no one wrote down — how a field looks when it's ready, how a kernel should feel, when to wait.
We haven't staged portraits or attached names to people on this page. Their work speaks first, and we'd rather introduce you to it than put anyone on display.
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Plate α
Gathering
Early starts, patient hands and baskets carried from the field.
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Plate β
Sorting
An experienced eye, looking over each lot for what is right.
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Plate γ
Packing
Weighed, wrapped and readied to travel to a stranger's home.
Chapter VIII · Our Kashmir
We know the land, because our story began with it.
Our roots and locations sit in two places in the Kashmir Valley, not far from the River Jhelum.
Lethpora, Pampore
PIN 192192 · Jammu & Kashmir
Nowpora, Tral
PIN 192123 · Jammu & Kashmir
These are the places our roots and work are anchored to. They are not a claim that every product comes from here — Kashmir's growers and makers, and in a few cases other regions, supply the rest of our range.
Chapter IX · Transparency
Trust, transparency and our identity.
The details behind the name, set out plainly so you can check them yourself.
Register of Identity
KASHMIRCART · Pampore & Tral · Jammu & Kashmir, India
- Company identificationCIN
- U74994JK2013PTC004004
- Udyam registrationMSME enterprise registration
- UDYAM-JK-15-0033453
- FSSAIFood business licence number
- 21025472000232
- ISO 9001:2015Quality management certification
- Certified
- MSME ZED certificationCertificate number
- ZED_01112026_1106973
- Trademark registrationApplication status
- Processing
These details are shared for transparency and are not endorsements of any individual product. Our trademark application is still being processed — no trademark registration has been granted. This page makes no geographical-indication (GI) certification claim for KASHMIRCART saffron.
Chapter X · Questions
A few questions, honestly answered.
What is KASHMIRCART?
KASHMIRCART is a Kashmir-based, farming-rooted family business. Our family's agricultural roots go back to 1977 and we began selling online in 2016. We offer Kashmiri saffron, nuts and dry fruits, honey, kahwa, regional produce and traditional wellness products to customers across India.
What does “We are farmers before we are sellers” mean?
It describes where we come from and how we look at products. Our story began with land, farming and seasons, and that background shapes how we choose, describe and handle what we offer. It does not mean every product is grown on our own farms — see below.
Where does KASHMIRCART operate?
Our roots and locations are in Kashmir: Lethpora, Pampore (192192) and Nowpora, Tral (192123), in Jammu & Kashmir. We serve customers across India through our online store.
Are all products grown on your own farms?
No. Some products are grown by our family or business, many are sourced from Kashmiri growers and makers, and some come from other regions. We never present a product as Kashmiri-grown, or as grown by us, when it isn't. If you're unsure about a particular product, please ask our team.
How does KASHMIRCART select products?
We look at where a product comes from, who grew or made it, its season and its condition, and we choose with a farmer's eye. Because categories differ, selection and handling differ too. Our team can tell you what we know about a specific product.
How can customers contact the team?
Visit our contact page, call +91 70061 54418, or write to yourordertkc@gmail.com.
When you choose KASHMIRCART, you discover more than a product. You discover a story rooted in Kashmir.
From our fields, our growers and our heritage — to your home.
